Redirects and Their Impact On SEO

 SEO or Search Engine Optimization has been in the industry for so long now. More and more companies are making the most of SEO tools. But have you heard about the ‘redirects’? Well, it is something new and it has its own impact on SEO. This post is going to get you a quick peep into this. 


What really is the concept of Redirects? 

For all of you who are non-technical, these 301 and 302 redirects may look alien to you. Before you go any further and understand the impact of redirects on SEO, get some information about what redirects are in the first place. Redirecting a page just means that you are assigning a fresh URL to it. This is not really always the case because, at times when folks use redirection, they even alter the design, the navigation, the coding, and so on. It really depends on what motive you are redirecting the webpage.  A person generally redirects a webpage for the below-given reasons: 

  • The URL is not working or it  is broken  
  • The webpage/website is no longer working  
  • You are fixing a website page and you wish to provisionally make a diversion for your users for constant website experience 
  • You own a new webpage/website that you wish people to visit instead of the previous one  
  • You’re A/B testing a fresh webpage in the shape of functionality and design.
Location: India

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